Audience and Institution

VIBE

Audience - 49% of the audience were of the female gender and the other 51% were males , we are able to identify that there is not a massive difference in the percentages meaning that the magazine VIBE contain content that both grabs the interest of males and females. As the magazine provides entertainment for both genders it successfully creates a diverse demographic , unlike some other magazine VIBE as both genders as there audience increasing their population.

Age -  The most popular age range is 21+ the median age is 34 years old these tells us that the youngest target audience is 18 , meaning the content in VIBE is mature and is to only be viewed by young people.

Ethnicity -  The most popular ethnicity in the target audience is African American , with the percentage of 64, this portrays the magazine as stereotypical majority of the artist in the magazine are of the same ethnic background this could be due to the audience and the artist in the magazine being able to relate . The least popular ethnic group that purchase the magazine are of an Asian background this be to not having a many artist of the ethnic group included in the magazine .

SOURCE - https://gemmahartleyy.wordpress.com/2014/11/16/vibe-magazine-target-audience/

XXL

Audience - 78 % of the audience were of the male gender and the other 22% were females, we are able to identify that there is a quite big difference in the percentages meaning that the magazine XXL contain content that mostly grabs the interest of males however it does have a small percentage of females meaning that in some parts of the magazine females may have an interest. This magazine does not successfully create a diverse demographic.

Age - The most popular age range is 21+ the median age is 27 years old this tells us that the youngest target audience is 18 , meaning the content in XXL is for young adults and should not really be viewed by young people but is not as strict as VIBE as it is aimed toward young adults not mature .

Ethnicity -  The most popular ethnicity in the target audience is African American with an percentage of 67 . Majority of the artist in the magazine are of the same ethnic group this may be the reason for the target audience having an interest in the magazine . The ethnic group with the smallest amount as the target audience is Asian with 1%.

source : http://alexyatesmedia.blogspot.co.uk/2012/10/audience-research-reader-profile-of-xxl.html